Improving healthy behaviours through motivationally tailored messages: meta-analytic insights from 177 randomized control trials

Autor: Joyal-Desmarais, Keven, Scharmer, Alexandra, Madzelan, Molly, See, Jolene, Rothman, Alexander, Snyder, Mark
Jazyk: angličtina
Rok vydání: 2022
Předmět:
DOI: 10.14288/hfjc.v14i3.759
Popis: Background: Tailoring health-related communications to account for people���s characteristics (e.g., age, sex) can be a useful tool to promote healthier lifestyles (e.g., physical activity, healthy diets). Functional matching is a special type of tailoring that focuses on matching content to psychological motives, values, and needs, and has been argued to be a particularly powerful form of tailoring. Although functional matching has been widely and successfully applied to influence consumer behaviours, its effectiveness for encouraging health behaviours is less well established. Purpose: To synthesize current research applying functional matching to influence health decision-making. Methods: We present a meta-analytic synthesis of randomized control trials evaluating functional matching on health behaviour outcomes (attitudes, intentions, behaviours) in general, and in the domains of physical activity, diet, smoking, and alcohol use. Using a three-level meta-analysis, we synthesize 1,316 effects from 177 studies. Results: The average effect of functional matching on health-related attitudes, intentions, and behaviours was significant and positive at r = .12 (k = 177; 95% CI = .09 to .14). Significant effects were obtained for physical activity (r = .16; k=21; 95% CI = .09 to .23), dietary changes (r =.16; k=44; 95% CI = .10-.22), and smoking (r =.08; k=36; 95% CI = .03 to.12). Effects on alcohol use were of a similar magnitude but not significant (r=.10; k=15; 95% CI = -.02 to .22). Conclusions: These findings suggest that functional matching may be a highly promising tool for interventionists to consider when building interventions to encourage healthier behaviors.
The Health & Fitness Journal of Canada, Vol. 14 No. 3 (2021): Proceedings from the 8th International Society for Physical Activity and Health Congress
Databáze: OpenAIRE