Country-of-Origin Effects on Customer Service Perception: An Exploratory Investigation

Autor:	William R. Bullard, J. Joseph Cronin
Rok vydání:	2015
Předmět:	Service quality Perception media_common.quotation_subject Customer service Business Marketing Customer intelligence Country of origin media_common
Zdroj:	Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170459
DOI:	10.1007/978-3-319-17046-6_21
Popis:	The perception of U.S. importing firms for country-or-origin effects on customer service performance is evaluated for ten countries. The relationship between customer service and overall satisfaction with trade relations is analyzed as well as the relationship between customer service satisfaction and future purchase intentions. The results of the study indicate a distinct country-of-origin effect exists in the area of customer service and there is a relationship between customer service and overall satisfaction in trade relationships with a country as well as future purchase intentions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::fd6a30a64909512493ba8aeaabc5a8be https://doi.org/10.1007/978-3-319-17046-6_21 Zobrazit plný text záznamu