Using cluster analysis to test the cultural theory of risk perception

Autor: Torbjørn Rundmo, Sigve Oltedal
Rok vydání: 2007
Předmět:
Zdroj: Transportation Research Part F: Traffic Psychology and Behaviour. 10:254-262
ISSN: 1369-8478
DOI: 10.1016/j.trf.2006.10.003
Popis: The purpose of the present investigation was to examine if different groups of individuals with similarities in personality and cultural characteristics perceive transport risks differently. The respondents were a representative sample of the Norwegians public (n = 1687). Cluster analysis [Everitt, B. S., Landau, S., & Leese, M. (2001). Cluster analysis. London: Arnold] was applied to identify the groups. There were significant differences in transport risk perception between members of different clusters. However, members with different worldviews did not perceive risk according to the patterns described by cultural theory [Douglas, M., & Wildavsky, A. (1982). Risk and culture. Berkely, Los Angeles, London: University of California Press] and the relations between culture and risk perception seemed somewhat sporadic and unsystematic. Hence the conclusion that there are other factors more important to transport risk perception than the included cultural- and personality characteristics, was supported.
Databáze: OpenAIRE