E-commerce Websites

Autor:	Mike Bartels, Nina Chrobot, Wilkey Wong
Rok vydání:	2014
Předmět:	Measure (data warehouse) Data collection Computer science business.industry media_common.quotation_subject E-commerce World Wide Web Cross-selling Transactional leadership Perception Eye tracking Product (category theory) business media_common
DOI:	10.1016/b978-0-12-408138-3.00008-x
Popis:	This chapter is an examination of how eye tracking can be used to measure the performance of transactional online experiences. It explains how eye-tracking metrics can inform our understanding of attentional distribution, element viewing, and perceptual flow. These elements, combined with other data collection and analysis techniques referenced in the chapter provide insights into the performance of e-commerce components such as cross-selling opportunities and product display pages.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::fd386dcaf7b8dc68381c3e65eb938134 https://doi.org/10.1016/b978-0-12-408138-3.00008-x Zobrazit plný text záznamu