| Popis: |
With the growth of distance learning courses, the quality of the distance learning, which takes as its starting point, among other things, the management aspect is an important element in the National Education. From the SWOT matrix, the research uses a qualitative approach and two private HEI to analyze the reality of courses, its market integration and structuring. It was observed that in terms of forces, the inclusion of HEI in the regional market is a relevant factor. In terms of weaknesses, competitiveness in attracting students and the workforce surge, which indicates a need for attention to the human factor in the analysis and the need to align management objectives with the definition of goals. By identifying qualitatively some "clues" and relevant factors on opportunities, threats, strengths and weaknesses of an HEI outside the environment which it operates, with the subsequent analysis and discussion of the results, it is expected to contribute to strengthening the management and competitiveness of companies involved in this modality and encourage the development of distance learning in Brazil. |
