Service innovation in medical device manufacturers: does the digitalization matter?
| Autor: | Glauco Henrique de Sousa Mendes, Fabiane Letícia Lizarelli, Guilherme Sales Smania, Camila Favoretto |
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| Rok vydání: | 2021 |
| Předmět: |
Marketing
Service strategy Process management Medical device 05 social sciences Critical factors Technology strategy Structural equation modeling Test (assessment) 0502 economics and business Partial least squares regression 050211 marketing Business Business and International Management Service innovation 050203 business & management |
| Zdroj: | Journal of Business & Industrial Marketing. 37:578-593 |
| ISSN: | 0885-8624 |
| Popis: | Purpose This study aims to validate a model of relationships between critical factors such as service strategy, culture-climate, leadership, customer involvement, technology strategy and service innovation (SI). Moreover, it investigates the impact of SI on a company’s performance and the moderating role of digitalization in the relationships between critical factors and SI. Design/methodology/approach Primary data were collected through a survey and partial least squares structural equation modeling was used to analyze the collected data and test the research hypotheses. Findings The results suggest positive associations of service strategy toward culture-climate, leadership, customer involvement and technology strategy in terms of significance and effect size. However, only two factors (e.g. customer involvement and technology strategy) positively influence SI, which affects financial and non-financial performance. Furthermore, digitalization does not strengthen the influence of four antecedents (i.e. culture-climate, leadership, customer involvement and technology strategy) in SI. Originality/value First, the study provides a comprehensive framework of SI critical factors and their impact on company performance. Second, it links servitization, SI and digitalization. Third, it tests the effects of digitalization. |
| Databáze: | OpenAIRE |
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