Olfactory marketing and market innovation: a systematic literature review and agenda for future research direction
| Autor: | Shuvam Chatterjee |
|---|---|
| Rok vydání: | 2022 |
| Zdroj: | International Journal of Management Concepts and Philosophy. 15:37 |
| ISSN: | 1741-8135 1478-1484 |
| DOI: | 10.1504/ijmcp.2022.120546 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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