Autor:	Bingjie Liu, Lewen Wei, Tongxin Sun
Rok vydání:	2019
Předmět:	Marketing Intrusiveness Computer science Communication 05 social sciences Scroll 050801 communication & media studies Advertising 0508 media and communications Interactivity Feature (computer vision) 0502 economics and business 050211 marketing ComputingMilieux_MISCELLANEOUS
Zdroj:	Journal of Interactive Advertising. 20:31-46
ISSN:	1525-2019
DOI:	10.1080/15252019.2019.1691094
Popis:	This study explored the effect of incorporating danmaku, a website feature which allows viewers’ comments to scroll on top of videos that are streaming online, into advertising. Through a 2 (danmak...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::fb7e44fc98d055d9282f7d0b2eac094e https://doi.org/10.1080/15252019.2019.1691094 Zobrazit plný text záznamu