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Objectives/Scope: In the last thirteen years, as part of its Leadership in Health & Safety program, Saipem has produced several award-winning movies, with the aim of creating immersive learning experiences to improve the health and safety culture within the organisation. This paper will share our long and successful experience, demonstrating the power of storytelling to change behavior, reduce risks and improve safety in workplaces. Methods, Procedures, Process: To emotionally engage an audience, a highly qualitative and credible content is a critical factor: hence, the decision to use movies in our Leadership in Health&Safety program. Our films are based on compelling stories, set in a fictional world that presents the viewer with scenarios and characters that they identify with, enabling them to experience the characters’ journey and to contemplate how they would feel, think and behave in similar situations. This has the effect of anchoring the sensory experience of analogous situations to remembered emotions from the film, which the viewer then rationalises with thoughts that trigger behavior. Results, Observations, Conclusions: Research has shown that the neurochemistry of learning works in just the same way whether we are participating in an activity or simply observing it, provided that we’re emotionally engaged in the events we see. This is why dramatic storytelling is such an effective tool for neuro-linguistic programming and learning, as it stimulates memory access and provides neurochemical highs that reward the viewer when they interpret meaning. In our experience, emotionally engaging, memorable stories with powerful underlying messages have the capacity to provide the physiological and psychological stimuli necessary to engender lasting attitudinal, behavioral and cultural change. Behavior repeated over the longer-term become habits, and group habits are ultimately what shape a culture. Novel/Additive Information: Why don't fatal accidents stop? Behavior does not change with a document or imposing a procedure. To improve the health and safety culture within our organisations, today we need to change people's mindset. And, in order to make a difference to the way that people feel, think and behave, there is nothing as powerful and effective as the universal language of film, able to leave a deep mark in individuals and lead to real, measurable results. |
