| Popis: |
There are many reasons why people do not vaccinate. The 5C model by Betsch et al. (2018) extends existing models on vaccine acceptance with psychological profiles. The underlying reasons for vaccine acceptance – namely, the 5C antecedents of vaccination – are complacency (lack of risk perceptions), constraints (structural barriers), collective responsibility (herd immunity vs. free-riding), confidence (trust in safety of vaccines) and calculation (weighing of pros and cons). It is hypothesized that when these reasons are specifically addressed, as well as vaccination should change accordingly. In the current COVID-19 pandemic, a vaccination is available since Feb 2021. Even though vaccination appointments are as easy to get as never before, there are currently about 30-40% of the German population who did not yet get their shot. In the German COVID-19 Snapshot Monitoring (COSMO), the study group is investigating the development of vaccination intentions and 5C antecedents since the beginning of the pandemic in 2020. Current data collections (COSMO, Wave 49) show, that unvaccinated participants lack confidence. A qualitative analyses of open-ended questions revealed two arguments, that participants with low vaccination intentions stated most: (1) the development of vaccines against COVID-19 was too fast for them to have confidence in the safety, and (2) the lack of effectiveness of the vaccines (vaccinated people could theoretically still get infected) This study tests two educational posters addressing vaccination ((1) history of COVID-19 and mRNA vaccine development and (2) vaccine effectiveness as the most effective prevention) against one poster addressing regular handwashing as a health topic that does not include vaccination. The educational posters are framed within a dialogue between a vaccinated and unvaccinated person. It is designed to resemble a smartphone app chat situation. This model of a conversation about vaccination in an environment that is very familiar for people who have a smartphone, might motivate participants who are already vaccinated to speak about vaccination (with people who are hesitant). |
