newspaper heading and proper name are parts of medial space

Autor: Nikolay Vladimirovich Lepikhov, Elena Pavlovna Panova, Lyudmila Aleksandrovna Baturina, Anastasiia Valerjevna Popova, Liliya Zufarovna Gumerova, Galina Gelevna Karpova
Rok vydání: 2021
Předmět:
Zdroj: Linguistics and Culture Review. 5:583-590
ISSN: 2690-103X
DOI: 10.21744/lingcure.v5ns4.1675
Popis: In article the basic components of modern medial space are examined: heading and proper name. Authors emphasize that the heading in the modern Internet - newspaper text influences the reader and forces to pass under the reference to the publication which is interested by him. Besides it, the basic functions of heading and proper name as parts of the journalese text are analyzed. All theoretical moments of functioning onims in newspaper headings, authors of the article illustrate concrete examples. Researchers judge that proper name had in newspaper headings are used with a support on (background knowledge) reader that allows to draw quickly his attention to the publication.
Databáze: OpenAIRE
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