Artistic intervention, intellectual capital, and service innovation: a case study of a Taiwan’s hotel
| Autor: | Chia-Wei Liu, Peter J. Sher, Yong Xiang, Jen-Son Cheng |
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| Rok vydání: | 2017 |
| Předmět: |
business.industry
Strategy and Management 05 social sciences Psychological intervention Public relations GeneralLiterature_MISCELLANEOUS Intellectual capital Management implications Human resource management 0502 economics and business 050211 marketing Business Business and International Management Marketing Service innovation ComputingMilieux_MISCELLANEOUS 050203 business & management Stock (geology) |
| Zdroj: | Service Business. 12:169-201 |
| ISSN: | 1862-8508 1862-8516 |
| DOI: | 10.1007/s11628-017-0342-9 |
| Popis: | This study adopts the perspective of artistic intervention to argue that art is a catalyst. Interdisciplinary cooperation between artists and managers prompts artists to enter the corporate world, intervening in organizational routines and operations and thereby promoting service innovation. This paper, which also adopts the perspective of intellectual capital (IC), explores the characteristics of IC management through an in-depth case study of a successful art-focused Taiwanese hotel that has adopted long-term artistic intervention. The results show the importance of analyzing IC as a stock of resources. Hotel managers must emphasize the importance of managing the physical and the intangible resources, and both embedded in employees and processes of hotels. The relationship of a hotel with its external stakeholders and customers are particularly good sources for improving IC and promoting service innovation. This paper has management implications for the artistic interventions of the studied hotel and recommends future research directions. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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