CONSUMER PURCHASING BEHAVIOR ANALYSIS USING CVS POS DATA

Autor:	Yosuke Kurihara, Kaoru Kuramoto, Satoshi Kumagai
Rok vydání:	2020
Předmět:	Continuation Index (economics) Maximum likelihood Separation (statistics) Statistics Purchasing Selection (genetic algorithm) Mathematics
Zdroj:	Proceedings of the 53rd International Academic Conference, Dubai.
DOI:	10.20472/iac.2020.053.010
Popis:	In this study, the purchase behavior of customers is analyzed using the purchase history data of convenience stores for one year. Therefore, considering the number of visits to the store, the purchase price, and personal attributes, we use the maximum likelihood method to estimate the customer's selection probability of ?continuation? and ?separation?. AIC is used as a model evaluation index.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::fa099427bbec5eff2308b5792c036090 https://doi.org/10.20472/iac.2020.053.010 Zobrazit plný text záznamu