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Purpose: The purpose of this research is to test and explain the effect of Organizational readiness for change, Service Innovation, and Corporate Image on Perceived opportunity and challengeDesign/Method: The instrument in this research was in the form of questionnaires contained a number of statements developed from the instrument grid. The scale used is a Likert Scale. Inferential analysis is used to analyze sample data and the results are applied to the population. The research model with inferential analysis uses a Structural Equation Modeling (SEM) analysis with the WarpPLS approach, expected to answer the statements of problem and be able to test the desired hypothesis. Findings: The model development in this research was based on the background, statements of problem, conceptual framework and research hypotheses. The model referred to is “Complete and Comprehensive Port.” Its development was carried out through studying and synthesizing various sources. The most important source is the results of literature review in the form of theoretical developments and research results, then continued with compilation. Originality: The use of Organizational Change Readiness, Service Innovation, and Corporate Image in improving Port Competitiveness is seen as one of the novelty in this research, specifically the use of the Organizational Change Readiness variable which is often used in high-flexibility companies but now used in port companies. |