Personal Brands of ESports Athletes: An Exploration of Evaluation Mechanisms

Autor:	Denis Bulygin, Ekaterina Marchenko, Ilya Musabirov
Rok vydání:	2019
Předmět:	Valuation (logic) Knowledge management Work (electrical) biology Process (engineering) business.industry Athletes business biology.organism_classification Psychology
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.3501522
Popis:	Esports organisations and athletes, being participants of an attention-driven market, are constantly discussed, compared and evaluated by spectators in a cross-media-based process on such platforms as Twitch, Reddit and others. In this work, we discuss an approach to analyse valuation practices related to esports spectatorship based on the concepts of a brand as an organising device, using computational text analysis tools and reconstruction of personal networks.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f9d22567d8c0b1e60a833e8f513c41c8 https://doi.org/10.2139/ssrn.3501522 Zobrazit plný text záznamu