Influence Model Research of Brand Culture on Home Textile Consumption Behavior

Autor:	Xiaoyan Wang, Shouzhong Hu, Lingling Ju, Dong Yan
Rok vydání:	2016
Předmět:	Consumption (economics) Variables Theory model media_common.quotation_subject 05 social sciences Advertising Brand culture Brand choice 0502 economics and business Analysis software 050211 marketing Business 050207 economics Marketing Textile (markup language) Consumer behaviour media_common
Zdroj:	Journal of Business Administration Research. 5
ISSN:	1927-9515 1927-9507
Popis:	Through the analysis of the influence for brand culture on home textile consumption behavior, extracted the influence factors of brand culture on consumer behavior in home textile consumption behavior, put forward one theory model which 4 dimensions of brand culture as the independent variable, home textile consumers’ purchase attitude as an intermediate variable, home textile consumer brand choice of purchase behavior as the dependent variable, and to further establish a reasonable influence relationship model between the brand culture on home textile consumer behavior. By using SPSS, AMOS analysis software, etc, through expert interview and questionnaire investigation, comprehensive reliability analysis, factor analysis, SEM and other methods for selecting the factors and model building, to promote enterprises to form the unique brand culture characteristics.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f9acc80a042a936adaedded9e1a6a110 https://doi.org/10.5430/jbar.v5n1p34 Zobrazit plný text záznamu