The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of 'Made In' in the Purchase Intention
| Autor: | Bárbara Bazan, Maria Castro Fonseca, Paulo Ribeiro Cardoso, Manuel José Fonseca, Andreia Teixeira |
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| Rok vydání: | 2021 |
| Předmět: |
media_common.quotation_subject
020206 networking & telecommunications Sample (statistics) 02 engineering and technology language.human_language Country of origin Perceived quality Perception 0202 electrical engineering electronic engineering information engineering language Nation branding 020201 artificial intelligence & image processing Business Marketing Portuguese Dimension (data warehouse) media_common |
| Zdroj: | Advances in Intelligent Systems and Computing ISBN: 9783030684174 ICITS (2) |
| DOI: | 10.1007/978-3-030-68418-1_24 |
| Popis: | This study approaches the theme of country of origin as a criterion for choosing products. The research focused on Portuguese products, using a sample of 567 consumers from Germany, France, Spain, and United Kingdom, which are Portugal’s main importers. The dimensions “country image”, “perception regarding the country’s products”, “perception towards consumers of the products”, as well as the “purchase intention” of these products, were analyzed. The first two dimensions presented positive relationships with the purchase intention, but this did not happen for the third dimension. Based on the results of the study, recommendations for professionals were elaborated and suggestions for future research outlined. |
| Databáze: | OpenAIRE |
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