The Value of Customer Journey Mapping and Analysis in Design Thinking Projects
| Autor: | Krisztián Varga, Péter Fehér |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
050101 languages & linguistics
Knowledge management Multiple Partners business.industry 05 social sciences Digital transformation Design thinking 02 engineering and technology 0202 electrical engineering electronic engineering information engineering Added value 020201 artificial intelligence & image processing 0501 psychology and cognitive sciences business Value (mathematics) |
| Zdroj: | Business Process Management: Blockchain and Central and Eastern Europe Forum ISBN: 9783030304287 BPM (Blockchain and CEE Forum) |
| DOI: | 10.1007/978-3-030-30429-4_25 |
| Popis: | In Corvinus Business School we are organizing innovation projects with the methodology of Design Thinking from year to year with multiple partners representing more industries. In this paper, we use three industries as case studies to show our experiences of the added value of Customer Journey Mapping and Analysis in Design Thinking projects. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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