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The "chameleon effect" refers to the tendency to adopt the postures, gestures, and mannerisms of interaction partners (Chartrand & Bargh, 1999). This type of mimicry occurs outside of conscious awareness, and without any intent to mimic or imitate. Empirical evidence suggests a bi-directional relationship between nonconscious mimicry on the one hand, and liking, rapport, and affiliation on the other. That is, nonconscious mimicry creates affiliation, and affiliation can be ex- pressed through nonconscious mimicry. We argue that mimicry played an impor- tant role in human evolution. Initially, mimicry may have had survival value by helping humans communicate. We propose that the purpose of mimicry has now evolved to serve a social function. Nonconscious behavioral mimicry increases af- filiation, which serves to foster relationships with others. We review current re- search in light of this proposed framework and suggest future areas of research. |
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