Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns

Autor:	Argiro Kliamenakis, H. Onur Bodur
Rok vydání:	2023
Předmět:	Economics and Econometrics Arts and Humanities (miscellaneous) Business and International Management Law General Business Management and Accounting
Zdroj:	Journal of Business Ethics.
ISSN:	1573-0697 0167-4544
DOI:	10.1007/s10551-023-05443-8
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f8f552538a198e1dbdc231ddaa1dba0b https://doi.org/10.1007/s10551-023-05443-8 Zobrazit plný text záznamu Full text from SpringerLink