The Experience of Wisconsin's Wine Distribution Co-operatives
Autor: | Christina Clamp, Carol Coren |
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Rok vydání: | 2014 |
Předmět: | |
Zdroj: | Journal of Co-operative Organization and Management. 2:6-13 |
ISSN: | 2213-297X |
DOI: | 10.1016/j.jcom.2014.04.003 |
Popis: | An examination of how small-scale, artisanal wine producers in Wisconsin are using the co-operative business model to meet state liquor control mandates; compete with wine industry distributors; differentiate their varietal and generic wines from publicized industry products; and, promote state viticulture districts, family farm businesses, local food (or LOHAS – Lifestyle of Health and Sustainability) branded merchandize, Wisconsin Wine Trail opportunities and agri-tourism. |
Databáze: | OpenAIRE |
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