A Qualitative Investigation of Australian Young Adult Responses to Pictorial and Graphic Alcohol Product Warnings
| Autor: | Caterina Giorgi, Kerri Coomber, Alexa Hayley, Peter Miller |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Persuasion
030505 public health Health (social science) media_common.quotation_subject Behavior change Public Health Environmental and Occupational Health Medicine (miscellaneous) Binge drinking medicine.disease Focus group Developmental psychology Substance abuse 03 medical and health sciences Psychiatry and Mental health 0302 clinical medicine medicine 030212 general & internal medicine Young adult 0305 other medical science Psychology Social psychology Qualitative research media_common |
| Zdroj: | Journal of Drug Issues. 47:622-637 |
| ISSN: | 1945-1369 0022-0426 |
| DOI: | 10.1177/0022042617719443 |
| Popis: | This qualitative study aimed to understand whether pictorial and graphic alcohol warnings would be an effective intervention to reduce alcohol-related harms among young adult drinkers. Four focus groups ( n = 26) were conducted examining impressions, reactions, and thoughts about five pictorial warnings and five graphic warnings. Students (58% female) from Melbourne, Australia, aged 18 to 25 years who consumed alcohol participated. The warnings used in this study elicited strong negative emotional reactions, including avoidance. While the use of images increased the salience of the warnings, participants discussed the likelihood of habituation, indicating warning rotation is needed. Targeted messages and statistics appealed to the participants. However, they were unlikely to change their drinking behavior due to the warnings. Consistent with tobacco warning literature, and in line with behavior change and message persuasion theory, warning labels with photographic images and targeted statistics were found to have the most persuasive impact against risky drinking within this sample. |
| Databáze: | OpenAIRE |
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