Social factors of formation of interest in mass sports (on the example of the FIFA World Cup 2018)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2019 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2019/vr/vr19-745 |
| Popis: | Рданной ÑабоÑе изложена пÑоблема ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ ÑоÑиалÑнÑÑ ÑакÑоÑов, повÑÑаÑÑÐ¸Ñ Ð¸Ð½ÑеÑÐµÑ Ðº маÑÑÐ¾Ð²Ð¾Ð¼Ñ ÑпоÑÑÑ. Ðан анализ ÑÑÑекÑивной ÑÐµÐºÐ»Ð°Ð¼Ñ Ð¸ PR ЧемпионаÑа миÑа по ÑÑÑÐ±Ð¾Ð»Ñ 2018 года. ÐÑоведено ÑоÑиологиÑеÑкое иÑÑледование. РазÑабоÑÐ°Ð½Ñ ÑекомендаÑии по ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ PR-ÑÑÑаÑегии повÑÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑеÑеÑа к маÑÑÐ¾Ð²Ð¾Ð¼Ñ ÑпоÑÑÑ. In the given work the essence the problem about formation social factors that to increase the interest in mass sport. The analysis of effective advertising and PR of the World Cup 2018 is given. The sociological research is conducted. Recommendations for the creation a PR-strategy to increase the interest in mass sport is developed. |
| Databáze: | OpenAIRE |
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