Signaling Corporate Social Responsibility: Third-Party Certification versus Brands

Autor:	Fabrice Etilé, Sabrina Teyssier
Rok vydání:	2016
Předmět:	Economics and Econometrics Third party Credence 05 social sciences Market efficiency Certification Social preferences 0502 economics and business Economics Corporate social responsibility 050211 marketing 050207 economics Marketing Third party certification
Zdroj:	The Scandinavian Journal of Economics. 118:397-432
ISSN:	0347-0520
DOI:	10.1111/sjoe.12150
Popis:	Corporate social responsibility (CSR) is a credence attribute of products, which can be signaled either through a label certified by a third party, or via unsubstantiated claims used as part of a brand-building strategy. We use an experimental posted-offer market with sellers and buyers to compare the impact of these signaling strategies on market efficiency. Only third-party certification gives rise to a separating equilibrium and an increase in CSR investments. Unsubstantiated claims can generate a halo effect on consumers, whereby the latter are nudged into paying more for the same level of CSR investments by firms.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f863513f0d75bb8636bfa7322b5f794e https://doi.org/10.1111/sjoe.12150 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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