Improving the Service with the Servqual Method
| Autor: | Katarzyna Midor, Marian Kučera |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Service (business)
business.industry media_common.quotation_subject 05 social sciences Industrial and Manufacturing Engineering Management Information Systems Engineering management SERVQUAL Management of Technology and Innovation 0502 economics and business 050211 marketing Quality (business) Business management business 050203 business & management media_common Pharmaceutical industry |
| Zdroj: | Management Systems in Production Engineering. 26:60-65 |
| ISSN: | 2450-5781 |
| DOI: | 10.2478/mspe-2018-0010 |
| Popis: | At the time when economy is growing, there is strong competition in the market, and customers have increasingly higher expectations as regards quality of service and products. Under such conditions, organizations need to improve. One of the areas of improvement for an organization is to research the level of customer satisfaction. The article presents results of customer satisfaction surveys conducted by the Servqual method in a pharmaceutical service company. Use of this method allowed to improve the services provided by that pharmaceutical wholesaler, identify areas that need to be improved as soon as possible in order to improve the level of service provided. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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