| Autor: |
James H. Martin, Beth Ann Martin |
| Rok vydání: |
2005 |
| Předmět: |
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| Zdroj: |
American Journal of Business. 20:45-58 |
| ISSN: |
1935-5181 |
| DOI: |
10.1108/19355181200500011 |
| Popis: |
The strong link between a market orientation and performance in small organizations rests on the organization’s ability to use its market‐oriented culture to create a sustainable competitive advantage. To do this requires the firm to build and maintain a strong market orientation. Using an internal customer‐internal supplier perspective, this paper identifies a framework for implementation that an organization can undertake to create a market‐oriented workforce. The foundation for the framework is the development of dyadic relationships between internal customers and suppliers. The implementation structure relies on a performance management system that rewards behaviors appropriate for the establishment of a market‐oriented culture. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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