How public relations executives perceive and measure the impact of social media in their organizations

Autor:	Marcia W. DiStaso, Tina McCorkindale, Donald K. Wright
Rok vydání:	2011
Předmět:	Marketing Organizational Behavior and Human Resource Management Measure (data warehouse) business.industry Communication Political science Face (sociological concept) Social media Media relations Public relations business
Zdroj:	Public Relations Review. 37:325-328
ISSN:	0363-8111
DOI:	10.1016/j.pubrev.2011.06.005
Popis:	Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social media. This study provides insights obtained from 25 interviews with communication and public relations executives to identify their opinions about what drives social media in organizations, what challenges they face, and what questions they have about social media and its measurement.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f767d572b0318d9e55706ba682a90641 https://doi.org/10.1016/j.pubrev.2011.06.005 Zobrazit plný text záznamu Full Text from ScienceDirect