The role of customer relationship management success factors on enhancing the mental image of telecommunications companies in Jordan

Autor:	Mohammad Nassar D. Almarshad, Salameh S. Al-Nawafah, Mujahed Hani A. Al Tahrawi
Rok vydání:	2020
Předmět:	Variable (computer science) business.industry Customer service Success factors Profitability index Sample (statistics) Customer relationship management Marketing business General Business Management and Accounting Mental image
Zdroj:	Management Science Letters. :3515-3526
ISSN:	1923-9343 1923-9335
DOI:	10.5267/j.msl.2020.6.043
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f75781e17cc89d5154ae03db22e6b004 https://doi.org/10.5267/j.msl.2020.6.043 Zobrazit plný text záznamu