Tense from touch: Examining accidental interpersonal touch between consumers

Autor:	Brett A. S. Martin, Peter Nuttall
Rok vydání:	2017
Předmět:	Marketing media_common.quotation_subject 05 social sciences Embarrassment 050109 social psychology Arousal Interpersonal touch Feeling Accidental 0502 economics and business Trait anxiety 050211 marketing 0501 psychology and cognitive sciences Psychology Social psychology Energetic arousal Applied Psychology media_common
Zdroj:	Psychology & Marketing. 34:946-955
ISSN:	0742-6046
Popis:	Retail shopping research recognizes that other consumers in a store can impact a consumer’s experience. However, the effects of accidental interpersonal touch (AIT) are only beginning to emerge in the literature. The current research presents three field experiments to illuminate the process that drives AIT effects. This research is the first to show that AIT effects are driven by arousal; specifically tense arousal rather than energetic arousal. The findings build on prior research to investigate moderators of the AIT effect – trait anxiety and social visibility. The findings show that AIT effects are amplified for anxious female consumers and situations where store bystanders activate feelings of embarrassment. Theoretical and managerial implications are offered.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f74f2024bac4a659c75bd4cee7d6ad02 https://doi.org/10.1002/mar.21034 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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