Enhancing patients' hospital satisfaction by taking advantage of interpersonal similarity
| Autor: | Louisa Luther, Martin Benkenstein, Katja Rummelhagen |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Service (business) media_common.quotation_subject 05 social sciences 050109 social psychology Interpersonal communication Work life Attraction Feeling Perception 0502 economics and business Similarity (psychology) 050211 marketing 0501 psychology and cognitive sciences Day hospital Psychology Social psychology Clinical psychology media_common |
| Zdroj: | Journal of Retailing and Consumer Services. 30:50-58 |
| ISSN: | 0969-6989 |
| DOI: | 10.1016/j.jretconser.2015.12.002 |
| Popis: | According to the customer-to-customer literature, other customers are a prominent influence factor of service perception. Until now, the influence of other patients in shared rooms has been widely ignored in the hospital satisfaction literature. To guide the potential influence of other patients in a positive direction, we examined the effectiveness of interpersonal similarity. Using a scenario-based experimental design, we find that a similar perceived roommate leads to more positive feelings toward hospitalization and higher affective and behavioral attraction to this roommate. The findings indicate that higher attraction ratings mediate participants' increased satisfaction judgements of hospitals. Therefore, assigning roommates by their similarity is an appropriate procedure to raise patients' satisfaction ratings. To gain convenient implications for which similarity dimensions are especially important in every day hospital work life, we conducted group interviews with nurses. Age, habitualities and disease are promising attributes to implement the experimental results in hospitals. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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