Generating Personas for Products on Social Media: A Mixed Method to Analyze Online Users

Autor:	chun-peng zhu, Jia-Xin Liu, sheng-lan peng, Fan Zhou, Hao Tan
Rok vydání:	2021
Předmět:	Human-Computer Interaction World Wide Web Qualitative analysis Computer science Human Factors and Ergonomics Social media Persona Computer Science Applications
Zdroj:	International Journal of Human–Computer Interaction. 38:1255-1266
ISSN:	1532-7590 1044-7318
DOI:	10.1080/10447318.2021.1990520
Popis:	The purpose of this research is to develop a methodology that combines the quantitative and the qualitative analysis to generate personas for products on social platforms. The user data on social p...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f73f5a7a26a4abfaeb82edae4f18d040 https://doi.org/10.1080/10447318.2021.1990520 Zobrazit plný text záznamu