Understanding Visitor Engagement and Behaviors
| Autor: | Ah-Jin Lee, James B. Schreiber, Andrew J. Pekarik, Zahava D. Doering, Nadine Hanemann |
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| Rok vydání: | 2013 |
| Předmět: |
health care facilities
manpower and services Cognitive restructuring Visitor pattern education Behavioral pattern Sample (statistics) Object (philosophy) Preference Education Likert scale health services administration Concept learning Psychology Social psychology health care economics and organizations |
| Zdroj: | The Journal of Educational Research. 106:462-468 |
| ISSN: | 1940-0675 0022-0671 |
| DOI: | 10.1080/00220671.2013.833011 |
| Popis: | The authors examine a model of visitor engagement that has been in development over the past 3 years at the Smithsonian Institution. A total of 390 visitors comprised the sample with a subsample (n = 102) of visitors who were tracked through an exhibit in the National Museum of Natural History. A 5-factor visitor preference model was tested (idea, people, object, physical, and reflective). A 4-factor model was retained, and factor scores were linked to tracking data. Results from the tracking model indicate that the preference scores are associated with and predictive of behavioral patterns within the exhibit. |
| Databáze: | OpenAIRE |
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