Truth in Mutual Fund Advertising: Evidence on Future Performance and Fund Flows

Autor: Prem C. Jain, Joanna Shuang Wu
Rok vydání: 2000
Předmět:
Zdroj: The Journal of Finance. 55:937-958
ISSN: 0022-1082
DOI: 10.1111/0022-1082.00232
Popis: We examine a sample of 294 mutual funds that are advertised in Barron's or Money magazine. The preadvertisement performance of these funds is significantly higher than that of the benchmarks. We test whether the sponsors select funds to signal continued superior performance or they use the past superior performance to attract more money into the funds. Our analysis shows that there is no superior performance in the postadvertisement period. Thus, the results do not support the signaling hypothesis. On the other hand, we find that the advertised funds attract significantly more money in comparison with a group of control funds.
Databáze: OpenAIRE