Travel app users’ continued use intentions: it’s a matter of value and trust

Autor:	Ying Wang, Beverley Sparks, Kijung Choi
Rok vydání:	2018
Předmět:	Marketing 05 social sciences Conceptual model (computer science) Mobile apps In depth interviews Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Psychology human activities Value (mathematics) 050212 sport leisure & tourism Tourism
Zdroj:	Journal of Travel & Tourism Marketing. 36:131-143
ISSN:	1540-7306 1054-8408
DOI:	10.1080/10548408.2018.1505580
Popis:	This study examines the factors that influence the continued use intention of mobile apps designed for travel-related purposes. Interviews with 22 individuals provided data for developing a conceptual model of travel app continued use intention. The model draws on the expectation confirmation model framework, as well as interviews, to illustrate the relationship between functional value, hedonic value, satisfaction, and trust, and to discuss the link between moderators of familiarity, travel purposes, travel app types, and technology proficiency as predictors on continued use. The study’s results establish an in-depth understanding of continued use for travel apps.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f6cd4dacfaa587eb7d7bcc1b76904070 https://doi.org/10.1080/10548408.2018.1505580 Zobrazit plný text záznamu