Social Media and Apps

Autor: Wouter Van den Bosch
Rok vydání: 2015
Předmět:
Zdroj: The International Encyclopedia of Digital Communication and Society
DOI: 10.1002/9781118767771.wbiedcs127
Popis: “Apps” is an abbreviation for software applications developed specifically for use on mobile devices. The market for apps has grown exponentially over the last few years, sustained by rapid changes in hardware and software development methods and the marketing strategies of leading companies. This entry explains the association between mobile devices such as smartphones and tablets and the role of apps in the development of innovative products that are associated with social media platforms and services. Keywords: Android; Apple computers; Google; mobile devices; software applications; smartphones
Databáze: OpenAIRE