The impact of online sales promotion on consumers' online impulsive buying decisions, suggestion for AI recommendation systems

Autor: Nguyen Thi Hong Van, Bui Nguyen Huong Ly
Rok vydání: 2022
Zdroj: Proceedings of the International Conference on Research in Management & Technovation.
ISSN: 2300-5963
DOI: 10.15439/2022m8020
Databáze: OpenAIRE