The Impact of the Supply of Fake News on Consumer Behavior During the 2016 US Election
| Autor: | Eric Petitt, Anil R. Doshi, Rebecca Weiss, Sharat Raghavan |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Presidential election
education ComputingMilieux_LEGALASPECTSOFCOMPUTING Advertising social sciences Media economics GeneralLiterature_MISCELLANEOUS Odds behavior and behavior mechanisms ComputingMilieux_COMPUTERSANDSOCIETY Endogeneity Fake news Business health care economics and organizations Consumer behaviour |
| Zdroj: | SSRN Electronic Journal. |
| ISSN: | 1556-5068 |
| DOI: | 10.2139/ssrn.3093397 |
| Popis: | We characterize the effect of fake news on online browsing during the 2016 US presidential election. We estimate that weekday increases of 10 fake news articles — that were confirmed to be false by third-party services — increased the incidence of fake news site visits by 3.0%. To address endogeneity, we employ two approaches that attempt to isolate exogenous variation in fake news supply. We also estimate that weekday 10-article increases in fake news increase the odds of visiting one or more fake news sites by 3.7%. Overall, this evidence demonstrates the effectiveness of fake news production in reaching a diverse set of consumers. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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