AN ANALYSIS OF BEHAVIOR AND PERFORMANCE IN THE FOOD RETAILING INDUSTRY USING EXPERIMENTAL BUSINESS GAMING

Autor: Emerson M. Babb, Larry D. Jones
Rok vydání: 1975
Předmět:
Zdroj: Decision Sciences. 6:541-555
ISSN: 1540-5915
0011-7315
DOI: 10.1111/j.1540-5915.1975.tb01042.x
Popis: This research tested hypotheses concerning the effects of organizational affiliation, differences among managers nested within organizational affiliation, degree of price competition and selected demographic and psychological traits of managers on economic behavior and performance. Experimental gaming in a behavioral science laboratory was used with a group of 60 subjects who were managers of Indiana supermarkets. The results support the influence of economic factors on the behavior and performance of managers. Degree of price competition imposed by the researchers significantly affected pricing decisions. At the same time, factors not usually considered in the static theory of the firm, such as organizational affiliation, had a significant influence on behavior and performance. While psychological and demographic traits generally did a poor job of explaining manager behavior, their effect may have been masked by the main treatments to which subjects were exposed. Realism in the experiment was not as high as expected, but the approach used was judged to be superior to alternative approaches.
Databáze: OpenAIRE
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