A Social Identity Perspective on the Legalization of Marijuana in the United States
| Autor: | Travis J. Simkins, Stephanie Geiger-Oneto |
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| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Journal of Macromarketing. 38:206-217 |
| ISSN: | 1552-6534 0276-1467 |
| Popis: | Using Social Identity Theory, this article explores the process by which a stigmatized consumption practice, namely recreational and medical marijuana use, has been gaining regulatory and normative legitimacy. An online panel (N=432) was surveyed about motivations to support the transition of a market from illegal to legal status from people who do not intend to directly participate in it. Consistent with Social Identity Theory, results indicated that that: (1) marijuana users reported a higher level of support for the legalization of medical and recreational marijuana than non-users; (2) status insecurity enhanced the level of support for legalizing medical marijuana among in-group members and decreased the level of support for out-group members (those not identifying with marijuana users). In addition, results suggested that non-users may engage in legitimation practices to benefit their communities rather than promoting individual level benefits. Overall, the present research provides a link between the micro level motivational processes of group members to support/oppose the transition of an illegal market to one with regulatory legitimacy. |
| Databáze: | OpenAIRE |
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