| Popis: |
Political parties use individual data and modern technologies for data-driven political advertising (DDPA; Kruschinski & Bene, 2022), which raises concerns about manipulation and persuasion of citizens (Kozyreva et al., 2020). Leaning on the political, and persuasion knowledge literature (Boerman et al., 2018; Fowler et al., 2022), we determine the novel concept of “digital campaign competence “ as the combination of conceptual understanding of DDPA, evaluative perceptions towards DDPA, and skills. The This study aims to investigate whether educational interventions can increase digital campaign competence, building on insights from the Bad News Game (Roozenbeek & van der Linden, 2019) and active learning in targeted advertisement context (Lorenz-Spreen et al., 2021). For this study, a national representative sample will be collected in Austria. |
