The globalization of smaller agri-food firms: a decision-making framework tested through case research

Autor:	James A. Sterns, H. Christopher Peterson
Rok vydání:	2001
Předmět:	Effective demand Scope (project management) business.industry Decision rule Business operations Competitive advantage Globalization Economics Business and International Management business Anecdotal evidence Industrial organization Food Science Agribusiness
Zdroj:	The International Food and Agribusiness Management Review. 4:133-148
ISSN:	1096-7508
DOI:	10.1016/s1096-7508(01)00063-5
Popis:	Anecdotal evidence suggests that smaller firms are responding in various ways to market trends towards globalization. A fundamental question arises as to why some smaller firms are including global markets in their strategies and business operations while other firms with similar size and product mix are not. This paper hypothesizes necessary and sufficient conditions for a smaller agri-food firm to become actively global in perspective and practice. An hypothesized decision framework is articulated and results are reported from eight cases used to test this framework. The paper concludes that perceptions about competitive advantages and effective demand, and operative decision rules employed by the firm will determine if and when a firm can globalize its scope of operations.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f5f80f34f94b1d8066eccb26e1fcc5ae https://doi.org/10.1016/s1096-7508(01)00063-5 Zobrazit plný text záznamu