By the Numbers: The Use of Ratings Data in Academic Research

Autor:	Alan G. Stavitsky
Rok vydání:	2000
Předmět:	Structure (mathematical logic) Market competition business.industry Computer science Communication Electronic media Economic impact analysis Marketing Public relations business
Zdroj:	Journal of Broadcasting & Electronic Media. 44:535-539
ISSN:	1550-6878 0883-8151
DOI:	10.1207/s15506878jobem4403_13
Popis:	Audience ratings data offer many possibilities for research into the social and economic impact of electronic media. This study analyzes recent JOBEM volumes to assess the ways in which ratings data have been utilized. Most uses involved questions of market competition and structure. The author offers suggestions for new approaches to using "the numbers."
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f53d0287e274d1fb3a5619fee35273bf https://doi.org/10.1207/s15506878jobem4403_13 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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