Online Advertising in Relation to Medicinal Products and Health Related Services

Autor:	Eleni Tzoulia
Rok vydání:	2012
Předmět:	Relation (database) business.industry Health related Advertising Consumer protection Marketing business Online advertising
DOI:	10.4018/978-1-4666-1598-4.ch038
Popis:	This study examines special issues of online advertising in relation to medicinal products and health related services. It demonstrates that the marketing of medicinal products over the internet puts consumers at a number of risks related to both their privacy and their health. It endeavours to answer the question whether the existing EU legislation can efficiently protect the individual, who may be induced to disclose his/her health related information to and be involved in transactions with entities of questionable origin for the purchase of medicinal products online.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f508138e9cd10b5d38ffd0094b1a8658 https://doi.org/10.4018/978-1-4666-1598-4.ch038 Zobrazit plný text záznamu