Investigating Teaching Leadership in the Capstone Marketing Course

Autor:	Tina M. Facca-Miess
Rok vydání:	2015
Předmět:	ComputingMilieux_THECOMPUTINGPROFESSION Leadership development business.industry media_common.quotation_subject Neuroleadership Public relations Shared leadership Leadership Education Marketing management Leadership studies Educational leadership ComputingMilieux_COMPUTERSANDEDUCATION Leadership style Marketing business Psychology media_common
Zdroj:	Marketing Education Review. 25:141-157
ISSN:	2153-9987 1052-8008
Popis:	Marketing graduates are ultimately expected to perform in managerial roles, yet limited course work is devoted to leadership training for marketing management. In the capstone marketing course, group projects with partner organizations can serve as an opportunity for student leadership development. Marketing students working in groups on experiential-learning projects rated others in their project group on the extent to which selected leadership behaviors were evidenced. Three key leadership constructs surfaced in the peer evaluations: vision, rational communication, and heart. Students exposed to leadership concepts in the capstone marketing course rated their peers higher on leadership skills and performed better on the group project.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f506b1637b3ccf94ebf1a6e045d29da7 https://doi.org/10.1080/10528008.2015.1030246 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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