The Relative Influence of Published Teaching Evaluations and Other Instructor Attributes on Course Choice

Autor:	Wendy Wilhelm
Rok vydání:	2004
Předmět:	Marketing Medical education 05 social sciences 050301 education Workload Market simulation Education Course evaluation 0502 economics and business ComputingMilieux_COMPUTERSANDEDUCATION 050211 marketing Decision process Psychology Grading (education) 0503 education Social psychology
Zdroj:	Journal of Marketing Education. 26:17-30
ISSN:	1552-6550 0273-4753
DOI:	10.1177/0273475303258276
Popis:	One hundred and twenty-seven undergraduate business majors at a regional northwestern university completed a series of hypothetical choice tasks in which they were asked to choose between two courses that varied with respect to the instructor’s course evaluations, grading leniency, the course’s worth/usefulness, and the assigned workload. Data analysis revealed that while evaluations exert a significant influence on choice, course worth and grading leniency are the most important determinants of course choice. Share of preference simulations indicated that students are twice as likely to choose a course with an instructor who receives excellent, as opposed to average, course evaluations, all else being equal. However, students are willing to put up with poor course evaluations or a heavy workload if they believe that they will gain a great deal of useful knowledge. The article concludes with a call for more research on the decision process relating to course choice.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f4b9d27ae791faf441a2e2546fa7d8b4 https://doi.org/10.1177/0273475303258276 Zobrazit plný text záznamu