The Market Orientation of Internet Support Companies

Autor:	Jose Gonzalez, Larry Chiagouris
Rok vydání:	2008
Předmět:	Human-Computer Interaction Internet service provider Work (electrical) business.industry Management of Technology and Innovation Market analysis Market orientation Context (language use) The Internet Marketing business Organizational performance Variety (cybernetics)
Zdroj:	Journal of Internet Commerce. 6:61-81
ISSN:	1533-2861
DOI:	10.1300/j179v06n01_04
Popis:	Several studies have expanded the work by Jaworski and Kohli (1993) by using their market orientation framework model and applying it to a variety of industries. The results of recent studies have uncovered moderate to strong relationships between the concepts of market orientation and organizational performance. Although there is a large body of research on the topic of market orientation, there is a gap pertaining to market orientation across organizations that comprise fast-paced environments such as those that exist within the Internet commerce environment. This study explores market orientation in the context of Web Hosting and Internet service providers to understand the impact market orientation can have on new and emerging industries. The study results indicate that market orientation is positively related to performance. Implications for theory construction and managerial practice are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f4ab99b99dd49c897a11542807781788 https://doi.org/10.1300/j179v06n01_04 Zobrazit plný text záznamu