Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India

Autor:	Sana Moid, Nitin Shankar
Rok vydání:	2022
Zdroj:	Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business ISBN: 9783031077685
DOI:	10.1007/978-3-031-07769-2_3
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f48a0d53f311a847bda5c2c41e61a598 https://doi.org/10.1007/978-3-031-07769-2_3 Zobrazit plný text záznamu