Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions
| Autor: | Essi Pöyry, Petri Parvinen, Osmo Mattila, Jani Holopainen |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Marketing
Customer engagement business.industry Emerging technologies Strategy and Management media_common.quotation_subject 05 social sciences Business-to-business Virtual reality Affect (psychology) Brand engagement 0502 economics and business Loyalty 050211 marketing Social media business 050203 business & management media_common |
| Zdroj: | Journal of Marketing Management. 36:334-360 |
| ISSN: | 1472-1376 0267-257X |
| DOI: | 10.1080/0267257x.2020.1736603 |
| Popis: | Using new technologies in customer interactions is a popular way of trying to increase customer engagement. It is, however, unknown how such efforts by marketers’ affect engagement, and particularl... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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