Solution-Oriented media management research: a framework to nurture future impact of the field

Autor:	Thomas Petzold, Ingo Knuth
Rok vydání:	2021
Předmět:	Media management Market research business.industry Strategy and Management Communication Field (Bourdieu) Business Business and International Management Public relations Nature versus nurture
Zdroj:	Journal of Media Business Studies. 19:240-262
ISSN:	2376-2977 1652-2354
DOI:	10.1080/16522354.2021.1964190
Popis:	This article assesses the ways in which media management research collaborates with companies in the fields of media & technology, marketing, and market research. It examines various modes of colla...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f42bd8d3acfc3245794ed96b3a7616b2 https://doi.org/10.1080/16522354.2021.1964190 Zobrazit plný text záznamu