Let Me Make It Up to You: Understanding the Mitigative Ability of Corporate Social Responsibility Following Product Recalls
| Autor: | Dustin Smith, David Noack, Douglas R. Miller |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Economics and Econometrics
Recall media_common.quotation_subject 05 social sciences Sample (statistics) 06 humanities and the arts 0603 philosophy ethics and religion General Business Management and Accounting Social actions Arts and Humanities (miscellaneous) 0502 economics and business Corporate social responsibility 060301 applied ethics Product (category theory) Business Business and International Management Marketing Business ethics Law Social legitimacy 050203 business & management Reputation media_common |
| Zdroj: | Journal of Business Ethics. 157:431-446 |
| ISSN: | 1573-0697 0167-4544 |
| DOI: | 10.1007/s10551-017-3639-7 |
| Popis: | The corporate social responsibility (CSR) literature recognizes that firms’ existing CSR reputation can serve as a safeguard from the impact of reputation-damaging events (e.g., product recalls) on a firm’s social legitimacy. However, the literature has yet to focus on the extent to which CSR activities can help mitigate such damage, post-event. This article examines how a firm’s social actions following a product recall facilitate the recovery of its diminished social legitimacy. We test our predictions using a sample of 197 product recalls involving 168 publicly traded corporations from 1999 to 2009 and demonstrate that the speed of the CSR response, the frequency of CSR activities, and the intensity of CSR activities have a significant effect on firm recovery following crisis. The effects were most pronounced in instances where the magnitude of the recall was most severe. The visibility of the recall has a limited impact on post-event recovery. We discuss our contributions to research on strategic CSR and recovery. |
| Databáze: | OpenAIRE |
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